Management and A&R/ Music Development

Management and A&R/ Music Development

Contact Hours: 12

Class 1: Artist Management

Learning Outcomes:

1. Understanding of the roles of managers and management.
2. Understanding of the skills and traits required for talent management.
3. Learn about conflict of interests and how they can adversely affect the artist-manager relationship.
4. Introduction to contracts for managers.

Class 2: Managers and A&Rs as Stakeholders in Talent Development

Learning Outcomes:

1. Understanding of the roles of an A&R.
2. Ability to highlight revenue opportunities for A&R practitioners in the industry.
3. Knowledge of the A&R process and players involved.

Class 3: Talent Discovery, Assessment and Development

Learning Outcomes:

1. Understanding of the artist development process.
2. Learning how to assess discovered talent.
3. The artist’s life cycle.

Class 4: Artistic Identity and Establishing a Core Audience for Talent 

Learning Outcomes:

1. Identify important elements of audience and fan engagement for conversions.
2. Knowledge about how to create an identity for the talent.
3. How to use social media and existing digital platforms to establish core audience